Product Program

Revision of the product program

The definition of your product program determines the costs for the entire value chain. A well-organized product program reduces complexity and therefore expenses for the development process, the production departments, the suppliers as well as the customer service. It also enables the marketing and sales departments to focus their communication with customers. The products will be tailored towards the needs of your customers.

Taking these topics into account, we will be happy to work with you to revise your product range. Our proven catalog of criteria takes into account (among others)

  • Market and customer requirements
  • Your strategic positioning
  • The existing or intended market positioning of products and their respective product life cycle
  • Technical and economic KPIs of your products
  • Opportunities and challenges regarding your production facilities, your supply chain, and your customer service

This analysis and the implementation of the revised product program lays the foundation for further profitable growth.